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Trump loses ground, but Clinton struggles to make progress
U.S. TV & print news, January 1, 2016 – August 18, 2016
New York, August 26, 2016. In many ways Donald Trump is currently running against himself for president as Clinton struggles to gain traction. Yet Trump faces increasing hostility in the media tone, according to new research from Media Tenor International.
“Both of the major party candidates continue to face high levels of media skepticism,” says Roland Schatz, founder and CEO of Media Tenor. “Clinton’s image shows key risk factors related to trust and personality due to the email scandal, Benghazi, and media coverage of a general sense of distrust amongst voters. Despite this, she has some positives including polling numbers and a relatively unified Democratic party. Trump, by contrast, has lost his early advantages and without primary wins to keep the tone positive, faces relentless criticism from the journalists who cover him most frequently.”
Media Tenor also found an increasingly negative tone in the media on the economy with little differentiation between Clinton and Trump on their ability to handle the issue. “Whichever candidate can make the case that they can improve the economy will have a strong advantage,” Schatz said.
This research examined all 43,951 reports on political figures on three U.S. TV news programs and in eight opinion-leading print publications, January 1 – August 18, 2016. For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.
For more information, please contact Racheline Maltese at This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it. or +1 212-935-0210.
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