Singapore wins Media Tenor's Asia Country Image Award

EMBARGOED UNTIL 6PM, OCTOBER 23.

Berlin. October 23, 2013 - Singapore was honored today for achieving an outstanding image in global media at an awards ceremony held at the German parliament at Media Tenor's 14^th annual International Agenda Setting Conference.

The Media Tenor Asia Award looks at which countries in the region have contributed to a positive regional image that promotes a constructive view of the continent. For the period July 1, 2012 – June 30, 2013, 15,282 reports on 13 international TV news programs, 25,482 reports in three business print media, and 36,296 quoted analyst statements in 11 financial print media were analyzed according to ten categories.

Ten examined categories were to determine the award winner were: Basic visibility with no excess negativity; tonality in opinion-leading business media; coverage on economy and business; coverage from quoted financial analysts; coverage on social development; coverage on education, science and environment; coverage on culture and religion; and coverage of leaders and government.

Singapore’s consistent visibility helped to secure its victory over larger, more visible nations on the continent. Singapore was lauded for the high quality of its educational system as well as social policies. South Korea was the first runner-up.

For over 20 years Media Tenor's mission has been to contribute to objective, diverse and newsworthy news by bringing together the diverse parties who both impact and are affected by the news. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences. The annual Agenda Setting Conference brings together these diverse constituencies for data-driven workshops, panels, case studies and keynote speeches.