Oxford and London School of Economics Joint Winners of Media Tenor University Award

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Berlin. October 23, 2013 – Oxford and the London School of Economics received the Media Tenor University Award 2013 at a ceremony held at the German parliament during the 14^th International Agenda Setting Conference in Berlin today. The award honors those universities that achieve an outstanding presence in international TV news media based on volume of coverage, the tone of the reporting, and the richness of the issues addressed.

For the period from July 1, 2012 to June 30, 2013 Media Tenor’s analysts examined 1,809 news stories in 20 international print media and the main evening news from Germany, Switzerland, the United Kingdom, France, Spain, Italy, South Africa, China, Canada and the United States. Out of all universities and research institutes that were covered in the news, 20 qualified as nominees for the Media Tenor Award.

The examined categories were: Volume of coverage; tone of coverage; diversity of topics; presence of expertise quoted in the media; share of voice; share of forward-looking reports; share of key topics such as R&D, science, technology, and innovation; volume of coverage for products and services; and share of presence in media outside of the home market.

Oxford University won the Media Tenor Award for the third year in a row. Oxford was particularly strong with regard to overall visibility as well as share of voice based on the successful placement of its experts and researchers. The London School of Economics tied for first place this year by performing well overall and achieving the highest share of forward looking reports.

For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy news by bringing together the diverse parties who both impact and are affected by the news. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences. The annual Agenda Setting Conference brings together these diverse constituencies for data-driven workshops, panels, case studies and keynote speeches.