Tide may be turning on coffee

November 4, 2013. New York – Despite volatility and some long-term negative trends, statements on coffee from financial analysts quoted by the media suggest positive developments in the commodity as an investment, according to new research from Media Tenor International.

“Coffee has extremely strong visibility at times,” says Racheline Maltese, a researcher at Media Tenor, “but this visibility is inconsistent, suggesting that investors can use spikes in coverage in the media to take advantage of the market movements that often accompany increased visibility for an investment object.”

Despite a long-term trend that has shown quoted analysts becoming more negative on coffee since July 2012, the trend seems to finally be reversing according to Media Tenor’s findings, with successive months of increasingly positive coverage, and a strong share of positivity in future-oriented comments from those analysts.

“Much of the negativity around coffee isn’t about coffee tomorrow,” Maltese says, “but about coffee as an investment in the past. That’s why media analysis that looks at the distribution of time-related comments in statements from financial experts is so important.”

Media Tenor has found that over the long-term analysts have been most consistently positive on milk, rice, and cottonseed products, but that this ongoing enthusiasm creates little room for investor opportunity.

For additional information, or to schedule an interview with Media Tenor, please contact Racheline Maltese, 646-263-3731, This email address is being protected from spambots. You need JavaScript enabled to view it..