Improvements in trust and data central to restoring the global economy

Research on media coverage of CSR efforts by corporations

January 24, 2014. Davos, Switzerland - Against the backdrop of severe loss of public trust and reputation in the banking industry, sentiment towards general business activity remains cautious as stakeholders look to CSR efforts to improve business performance. But ways to quantify and verify efforts to improve the relationship between corporations and the societies they operate in remain key, according to new research from Media Tenor International presented at the World Economic Forum.

CSR Index 2014 argues that CSR efforts need to move from compliance to performance as Media Tenor’s research emphasizes that data quality and verifiable results are now front and center in the trust debate.

“Trust is vital for society and for the global economy to function successfully and efficiently given the fast pace of change in the world today,” notes Francis Quinn, Director of CSR Technologies at WebFilings and one of the editors of the report. “The economic crisis that began in 2008 continues to challenge us today in part due to the diminished sense of trust between businesses and their stakeholders, and because of the lack of trust in the data on which businesses report performance and make decisions.”

Data has consequences because what gets measured gets done. From financial reporting to greenhouse gas emissions to organizational management, measurable objectives are key to performance. CSR Index 2014, edited by Francis Quinn and Dean Ritz, illustrates this leading role for data quality by presenting the corporate and business data management challenges that companies currently face and describing new approaches that have the potential to fundamentally change the way data is used both by businesses and stakeholders.

For over 20 years Media Tenor's mission has been to contribute to objective, diverse and newsworthy news by bringing together the diverse parties who both impact and are affected by the news. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.

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