Media anticipated gold price drop

Financial Sentiment Tracker, June 1, 2012 – April 26, 2013

April 29, 2013. New York – The recent precipitous drop in the price of gold was anticipated by financial analyst statements on the metal quoted in elite business media, according to new research from Media Tenor International. The findings from the research institute indicate signals suggesting problems were clear as early as January, and that an impending price drop was visible two weeks before April´s record market move.

“Looking back to the start of this year there is a clear turn both in the tone of analyst statements the media chose to quote on gold as well as the volume of these statements,” says Racheline Maltese, a researcher at the institute. “In March, there was a brief pick up in analyst enthusiasm, but after that the tone plummeted. Two weeks later, the gold price followed.”

While many took the price drop as an opportunity to invest in gold, boosting the price somewhat, interest in what will happen next is intense. “Only recently has visibility on gold been above the awareness threshold, and the price moves this month have clearly put the commodity in the spotlight, suggesting that future price fluctuations may be clearly telegraphed by sentiment coming from analyst statements the media chooses to quote,” Maltese notes.

Gold is not the only commodity that has been the subject of increasingly negative analyst sentiment, according to Media Tenor´s research. Oil, industrial metals, and non-gold precious metals are also falling out of favor with analysts, suggesting that price drops may also be likely there, even as the main focus has remained on gold.

“The financial media tends to go through phases on which type of investment objects it finds most fashionable. A shift away from commodities and back towards equities overall may be in the works, with gold leading the way,” Maltese says.

For additional information, or to schedule an interview with Media Tenor, please contact Racheline Maltese at 646-263-3731, This email address is being protected from spambots. You need JavaScript enabled to view it.