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As Obama’s ratings decline, Republicans likely to take Senate
U.S. TV news and The Wall Street Journal, Jan 1, 2012 – Oct 25, 2014
October 29, 2014. New York. – Despite media and voter apathy towards the U.S. midterm elections, the visibility of Republicans in the news combined with increasing negativity towards President Obama suggests the Republicans will wrest control of the Senate from the Democrats in November, says research institute Media Tenor International.
“With TV media and The Wall Street Journal focusing on international concerns like the Middle East, the Ukraine, and Ebola, there’s been less room on the agenda for domestic politics,” says Racheline Maltese, a researcher at Media Tenor. “But limited media focus on Democrats outside of Obama has created a media climate that supports change at the Congressional level in November. Republicans are being given more opportunities to articulate their positions on key issues and horserace coverage increasingly highlights that party as the winning team, helping to build voter momentum.”
Additionally, Media Tenor has found that few state-level candidates have emerged to any sort of national prominence, suggesting that voter turn-out will be low except in extremely close state-level races.
“In many ways it looks like the media and the electorate are really waiting until 2016 and the next presidential race to be invested in U.S. elections,” adds Maltese.
This research examined all 110,245 reports on individuals and all 1,549,864reports on U.S. TV news and in The Wall Street Journal from January 1, 2012 – October 25, 2014.
For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.
For more information, please contact Racheline Maltese at This email address is being protected from spambots. You need JavaScript enabled to view it. or 212-935-0210.
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