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CSR Coverage Focuses on Problems, Not Solutions
Banks and Other Industries Face Challenges in Acknowledging and Improving CSR
January 23, 2015. Davos. – While financial analyst quotations highlighted by the media continue to praise banks for their financial performance, these same analysts are also underscoring the ongoing failure from the industry on corporate social responsibility (CSR) issues, according to new research from Media Tenor International.
“Ideally, CSR is something that contributes to how a company operates and is a benefit to shareholders, employees, customers, and the communities in which companies operate,” says Matthias Vollbracht at Media Tenor. “But the reality is that CSR topics are often only mentioned when companies face legal and other problems.”
Vollbracht also notes that Media Tenor’s analysis often sees the coverage tone on non-CSR and CSR issues running parallel with a time lag. “This makes it clear that CSR has a significant impact on the overall image and the bottom line,” says Vollbracht. “If a company experiences a lawsuit, analysts and media will penalize them for that.”
“CSR is no longer a nice-to-have, but a necessity,” says Roland Schatz, Media Tenor International’s founder and CEO. “Not all companies and all industries have yet gotten the message, though.”
The 2015 CSR Index, edited by Francis Quinn and Dean Ritz, looks at today’s problems and tomorrow’s potentials when it comes to Corporate Social Responsibility. Participating in a panel at the 2015 CSR Index launch session will be Quinn, who is the Director of Sustainability at Webfilings; Michael Moller, Acting Director-General of the United Nations Office at Geneva; Joachim Faber, Chairman of Deutsche Boerse; and Professor Jack Sim, Founder of the World Toilet Organisation.
For over 20 years Media Tenor's mission has been to contribute to objective, diverse, and newsworthy media content by bringing together the diverse parties. Media Tenor's global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.
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