Rubio the new media front-runner after debate performance

U.S. TV & print news, October 28 – November 2, 2015

New York, November 4, 2015. Marco Rubio has gained visibility and positivity from the media after the most recent Republican debate, positioning him as the latest leader in the race for the nomination, according to new research from Media Tenor International.

“Rubio has benefited from a perfect storm of factors,” says Racheline Maltese, a researcher with Media Tenor. “His poll numbers and fundraising have gotten positive notice at the same time the media has become less interested in Donald Trump. Carson, despite resonating with voters who are dissatisfied with the Washington establishment, has also come under fire recently for comments on guns, the Holocaust, and healthcare. This has contributed to slowing momentum.”

Media Tenor also found that negativity for Jeb Bush seems to have peaked around concerns regarding campaign finances and a middle-of-the-pack debate performance. Some pundits have suggested he will benefit if he can remain in the race until the field thins. Carly Fiorina, who had a large image spike after earlier debates, is no longer capturing significant media interest.

This research examined all 2,126 reports on political figures on four U.S. TV news programs and in eight opinion-leading print publications.

For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences.

For more information, please contact Racheline Maltese at This email address is being protected from spambots. You need JavaScript enabled to view it. or +1 212-935-0210.