Clinton has visibility lead, but Sanders on the upswing

U.S. TV & print news, November 15 – December 17, 2015

New York, December 19, 2015. As the Democrats prepare to debate again, Hillary Clinton remains in the lead, but Bernie Sanders’s image has improved over the last several days, giving him a strong position going into the event, says research institute Media Tenor International.

“Hillary Clinton is still the clear Democratic frontrunner,” says Racheline Maltese, a researcher at Media Tenor, “but enthusiasm for Sanders remains. Strong poll numbers in early states have helped his image, but he’s also benefitted from not being a target the way Clinton has.”

Overall, Media Tenor found there is no overwhelming enthusiasm for any of the Democratic candidates in the media. “As the Republicans jockey for position, the Democrats are left with a voter pool that may not be deeply engaged with the process until after the party nominees are chosen,” says Maltese.

In the national election, Media Tenor found that Hillary Clinton has a slight edge over Republican frontrunner Donald Trump, but that it has not been consistent over the last weeks. “The media are nearly as critical of Clinton as of Trump,” says Maltese.

This research examined all 4,184 reports on political figures on three U.S. TV news programs and in eight print publications from November 15 – December 17, 2015.

For over 20 years Media Tenor’s mission has been to contribute to objective, diverse and newsworthy media content by bringing together the diverse parties. Media Tenor’s global research projects include analyses of election campaigns, investor relations, public diplomacy, corporate communications and other topics critical to news makers and news audiences. For more information, please contact Racheline Maltese at This email address is being protected from spambots. You need JavaScript enabled to view it. or +1 212-935-0210.