March 7, 2014. Rapperswil -- Vladimir Putin’s media image crashes. Russia overtaking Crimea is throwing back its public picture into that of the Cold War. Not only did Putin’s image return to the low figures before the Sochi games but hit an all-time low, according to new research from Swiss-based research institute Media Tenor International.

The Russian leader’s image faces a downward slide towards the world’s leading bad guys, North Korea’s dictator Kim Jong-Un and Syria...

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March 4, 2014. Rapperswil -- Russian military action in Crimea and possibly other parts of the Ukrainehas returned Vladimir Putin’s country to its media image from before the Sochi celebrations, according to new research from Swiss-based research institute Media Tenor International. Additionally, the media analysis shows that the cost-benefit record of big sport events for national images is far from balanced, with no profit in sight, either ideationally or materially. Governments are not...

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March 4, 2014. New York – Coverage tone on LGBT people as a group on international TV news is strongly negative, with only the coverage regarding the U.S. showing any clear positivity. Additionally, visibility of LGBT people and issues remains below the awareness threshold on international TV news overall, despite periodic strong focus from the U.S. media, according to new research from Media Tenor International.

Since the beginning of 2014, international news programs have focuse...

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Pretoria, 13 February 2014: Sunday Times has taken back the honours of being the most influential medium for 2013. This is after losing out to City Press in 2012; but City Press has not lost all its lustre as yet as it remains in a close second.

Sunday Times and City Press are both influential because of their unique exposés on politically connected individuals. “Politics and crime stories are picked up quickly across media, and being able to get the differentiating viewpoint onl...

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Zurich, February 7, 2014 - “The Swiss referendum on the SVP initiative is similar to the minaret initiative and the rip-off initiative”, observes Roland Schatz , founder and CEO of Media Tenor International, on the current media data in advance of the referendum in Switzerland. “As long as foreigners are presented primarily as a problem to the sovereign in the media, such as the main news program of the SRG, any decision in favor of foreigners would be a surprise,” states Schatz.Read more...