Rapperswil, November 27, 2014. The lack of media coverage on climate change has eroded the sense of urgency worldwide. After the publication of the Stern Report in 2006, that stirred a wide debate, media interest soon dropped below the awareness threshold again. A long-term analysis by the Swiss based research institute Media Tenor International, shows that the size of the perceived threat to human civilization has not been backed up by sustainable media coverage.

“Politicians wil...

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December 1, 2014. New York. – Around the world, AIDS has little visibility on TV news programs, potentially hampering efforts to treat the disease and prevent transmission, according to new research from Media Tenor International.

“AIDS remains a major public health crisis and outcomes are highly dependent on access to medication,” says Racheline Maltese, a researcher at Media Tenor International. “But prevention is still key. With media coverage below the awareness threshol...

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November 25, 2014. New York. – As the holiday shopping season begins, retailers face negativity on international TV news related to economic uncertainty, financial performance, and regulatory and legal spats. While quoted financial analysts in opinion-leading media have a more optimistic view of the industry, caution is clear, according to new research from Media Tenor International.

“As retailers look to the holiday shopping season to make their performance goals for the year, ...

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October 29, 2014. New York. – Despite media and voter apathy towards the U.S. midterm elections, the visibility of Republicans in the news combined with increasing negativity towards President Obama suggests the Republicans will wrest control of the Senate from the Democrats in November, says research institute Media Tenor International.

“With TV media and The Wall Street Journal focusing on international concerns like the Middle East, the Ukraine, and Ebola, there’s ...

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October 9, 2014. Copenhagen. – When staff from BBC, The Huffington Post, South Africa's SABC, and DIE ZEIT all endorse an editor-in-chief and his team from Danish TV, something unique is happening in news that needs to be celebrated. DR-TV in Copenhagen has managed to increase its audience over the last six years and receive clear backing from all domestic stakeholders by doing something that most experienced journalists and publishers around the world would view not just as imp...

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