New York, February 2, 2016. Media coverage, not polls, has been a key factor in the strong performances of Ted Cruz and Bernie Sanders in the Iowa caucuses, according to new research from Media Tenor International.

“Polling data will eventually follow the media result, but the media leads,” says Racheline Maltese, a researcher at Media Tenor. “Increasing visibility for Cruz over the past year, along with a positive tone, has helped catapult him to victory in Iowa. This will le...

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January 23, 2016. Davos. – Conventional media wisdom may say “if it bleeds, it leads,” but at the World Economic Forum Ulrik Haagerup, Executive Director of News at the Danish Broadcasting Company argued that constructive news, which focuses not just on problems but solutions, can help increase media audiences while also creating a positive impact on society and problem solving.

Haagerup was joined at Media Tenor International’s Reputation Lab at the World Economic Forum in ...

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January 22, 2016. Davos. – Dr. Călin Georgescu, Executive Director of the new UN Global Sustainability Index Institute, said at the Media Tenor Reputation Lab at the World Economic Forum, that he believes that “the 21st century will be strongly distinguished by mankind's care for the world.” In launching the index, he reminded the audience that “we cannot last long if we cannot make a fundamental shift in how we treat our world,” adding that establishing “a sustainable society ...

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January 21, 2016. Davos. – Africa is currently a continent showcasing what is possible – from economic development in South Africa to the deployment of the largest solar energy plant in the world in Morocco. Despite this, however, the continent faces many key challenges in telling its story on international TV news, according to new research from Media Tenor International presented at the World Economic Forum.

“We’re committed to building an investor-friendly environment” ...

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January 20, 2016. Davos. – Dr. Shawki Allam, Grand Mufti of Egypt, and Michael Møller, Director-General of the United National Office at Geneva, emphasized opportunities for moderates to combat extremism through communication as they presented Media Tenor International’s Annual Dialogue Report 2016 today at the World Economic Forum.

“Islam has and must continue to play a key role in advocating human flourishing,” says the Grand Mufti. “The Muslim world in both the Ea...

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